We like to shake things up and think outside the box

We believe that pro-grade beauty should be fun, empowering, and accessible to all professionals, no matter their age, gender, background or business size.

We’ve done away with minimum orders, slow shipping and complicated order forms. Oh, and our products? They’re magic in a bottle (or jar, or tube, or palette…)

It is often said, ‘true beauty comes from within’, so why buy beauty supplies from those outside of the industry? Many of the team have owned or managed salons themselves, so we truely know what it takes to hit the high notes. Whether you’re a solo operator, multi-room salon or something in between – we’ve got you covered. We only sell what we truly love and we personally know the people behind them (seriously, we’re on texting terms!) and we can’t wait to share them with you.

Not a professional? We’ve got products for you too! Many of our products (but not quite all) can be purchased for home use too.